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Automate customer reactivation campaigns

36 · Example

Automate customer reactivation campaigns

From customers quietly drifting away to an agent that spots every dormant relationship and sends a personal message at exactly the right moment.

Inactive customer

From customers quietly drifting away to an agent that spots every dormant relationship and sends a personal message at exactly the right moment.

Context

  • CRM & purchase history
  • Offers & discounts
  • Campaign results

Motran AI Agent

Processes the input, applies your business rules and orchestrates the outcome.

Reactivation message sent

Personalised email sent, opens and clicks tracked, non-responders re-approached

Without AI

  • Dormant customers are not actively approached — revenue is left on the table
  • Reactivation campaigns are rarely run due to time pressure
  • Generic mass emails have low ROI and high unsubscribe rates
  • No insight into which customers are reactivatable and which are not

With Motran AI Agent

  • Every dormant customer is automatically approached at the right moment
  • Personalised messages with relevant offer — higher conversion
  • Campaign runs fully automatically — no manual work
  • Results tracked per customer and continuously optimised

Result

  • +15–30% of targeted dormant customers make a repeat purchase
  • +Reactivation campaigns run permanently without extra effort
  • +Higher customer lifetime value (CLV) through reduced churn
  • +Direct insight into which customers and offers perform best

This is an illustration only. Every implementation we deliver is tailored to your organisation, systems and processes.