What is Salesforce?
Salesforce is the world's most widely used CRM platform, with solutions for sales, marketing, service, and commerce. The platform offers an extensive ecosystem of apps and integrations via AppExchange. With Einstein AI, Salesforce integrates advanced AI capabilities directly into the CRM for smarter customer relationships.
How Motran uses Salesforce.
Motran integrates AI solutions into Salesforce for smarter sales and service processes. We configure Einstein AI for lead scoring, predictions, and automatic customer communication. Additionally, we develop custom integrations connecting Salesforce with external AI models for more advanced applications beyond standard Einstein features.
Sector benefits.
Salesforce offers the most value for manufacturing with complex B2B sales cycles and account management, the logistics sector with long-term customer relationships and contract management, financial services with compliance-conform client dossiers, and retail with omnichannel customer interaction.

